McDonald's

After more than 40 years, the McRib will disappear from Germany's permanent menu on October 27; in future it may at most return as a limited-time promotional item. The company cites a marketing focus on fresher, "greener" products and changing consumer preferences as reasons. The burger had recently been an exception in Europe's lineup and, despite its cult status, remained permanently available in only a few countries. » Mais em rnd.de

McDonald's will remove the McRib from its fixed menu in Germany at the end of October; the classic had been available since 1989. The pork sandwich will not disappear completely for now: a successor product called McRib Sweet Heat, served with a fiery‑sweet chili sauce, will be offered for a limited time. Industry experts expect McDonald's may in future bring the burger back only sporadically as a promotional item, similar to its approach in the US. » Mais em n-tv.de

McDonald's plans to capture an additional 1.5 percentage points of global market share in both chicken and beverages by 2030 and is rolling out hand-breaded and grilled chicken items. Consumer Edge transaction data shows McDonald's is losing limited-service spending share to specialists like Chick-fil-A and to coffee chains including Starbucks, Dutch Bros. and Dunkin'. Analysts warn the chicken and beverage initiatives may take time and require substantial investment, putting near-term earnings under pressure. » Mais em cnbc.com