World Wrestling Entertainment

TKO Group Holdings (TKO) stock rallied Thursday after the company reported record quarterly revenue Thursday and increased its full-year outlook for the second consecutive quarter. » Mehr auf investopedia.com

US wrestling star John Cena has announced he is retiring from competing in World Wrestling Entertainment (WWE) events... » Mehr auf news.sky.com

Cena will star in a humorous, inspirational social campaign promoting new MET-Rx products NEW YORK, May 20, 2024 /PRNewswire/ -- MET-Rx, the number one meal replacement brand in sports nutrition, today announced a new multi-year partnership with WWE legend, A-list actor, and philanthropist John Cena. Cena, whose extreme dedication to fitness and nutrition has rocketed him from Gold's Gym to WWE fame, and from the ring to the red carpet, will star in a new high-energy MET-Rx digital campaign, flexing his fit physique and comedic talents to amplify the brand's commitment to fueling greatness and inspiring big wins with its high- protein products. This partnership is a full-circle moment for Cena, who has turned to MET-Rx products for 30 years to supplement his high-protein diet and fuel intense workouts. Growing up in West Newbury, Mass., Cena recalls meek beginnings as a scrawny and timid 100-pound teen before implementing the disciplined routine that would set his life's path. Finding solace and determination in the gym, he began educating himself about fitness and nutrition, transforming into a formidable 225 lbs. athlete poised for a collegiate football career and, ultimately, WWE superstardom. "MET-Rx is the original sports nutrition brand, with products I can authentically and enthusiastically recommend because I've been using them since the 90s to meet my protein goals and power through workouts," said Cena. "MET-Rx meal replacement bars prepare me to FLEX big in the ring, in the gym, and on set. I can't wait to share them and inspire others to challenge themselves and achieve their own goals with this new campaign." Giving a nod to the brand's OG status as the original meal replacement nutrition line, Cena's new MET-Rx FLEX campaign is a campy sendup of 90s inspirational fitness videos and gym culture, complete with flashing neon colors, full-body spandex and fanny packs. Each spot portrays Cena's trademark comedic energy as he flexes, poses, and passionately endorses the benefits of MET-Rx nutrition bars while sharing how these products fueled his own successes. » Mehr auf prnewswire.com