On

On Holding secures Kylian Mbappé as a brand ambassador and aims to push into the football business. At the investor day, management set ambitious targets: annual revenue growth until 2029 in the high double-digit range, a gross margin above 65% and an EBITDA margin above 22% by 2029. At the same time, the board approved a share buyback totalling $1 billion; the stock jumped sharply but remains in a downtrend since 2025 and is vulnerable to resistance and revenue risks in the US. » More on finanzen.net

On announced its first share buyback program of up to $1 billion through 2029 and set long‑term revenue growth targets in the high teens while leaving 2026 guidance unchanged, prompting a sharp stock jump. Management emphasized prioritizing full‑price sales over volume, a strategy that previously reduced wholesale shipments and pulled down near‑term sales. The company finished Q2 with strong cash (CHF 1.2bn) and a 65.4% gross margin, and will watch product launches—most notably the Cloudsurfer 3 rollout starting October—to drive future wholesale recovery. » More on finance.yahoo.com

On is targeting at least CHF 5.6 billion in revenue and an adjusted EBITDA margin of at least 22% by 2029. For 2026–2029 the company expects currency‑adjusted revenue growth in the high‑teens percent range per year and annual EBITDA growth of more than 20%; gross margin is to remain at least 65% on a sustained basis. At the same time, the board approved a share buyback of up to USD 1 billion through the end of 2029 and confirmed the outlook for 2026 (currency‑adjusted revenue growth in the low‑20% range; gross margin ≥65%; adjusted EBITDA margin 19.5–20.0%). » More on finanzen.net