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  • YouGov extends credit facility, plans share buyback and announces CEO change

    YouGov expects results for the fiscal year to 31 July 2026 to be in line with its previous guidance and has extended its term and revolving credit facility to April 2028; a partial repayment of €20m is planned for October 2027, with margin and covenants remaining unchanged. The company will start a discretionary share buyback program after the publication of its annual results in October, which will replace the 2026 annual dividend, as the board believes the company is undervalued. Wayne Levings will join as designated CEO on 1 November 2026 and will assume the CEO role by 1 February 2027; Stephan Shakespeare will step down as CEO and remain as a non-executive director chairing a new innovation committee on the board. » More on de.investing.com


  • YouGov senior independent director Belinda Richards buys £20,000 of shares

    Belinda Richards, senior independent director of YouGov, acquired 10,641 ordinary shares at £1.88 each on the London Stock Exchange. After the transaction she holds around 10,641 shares, approximately 0.01% of the issued share capital. The purchase was reported in line with regulatory disclosure requirements. » More on de.investing.com


  • YouGov leans on AI: revenue slightly up, adjusted margin significantly under pressure

    YouGov reports H1 2026 revenue of £194.8m (+2%) with adjusted operating profit down 20% to £24.0m and a margin of 12.3%. Management is investing heavily in AI‑powered platforms (YouGov‑Cube) and panel expansion, which is weighing on margins and earnings per share in the short term (11.4p, -33%). Data Products are growing steadily, while the shopper segment is burdened by the largest investment costs; net debt stands at £161.0m (net debt/EBITDA 2.1x). YouGov has revised its full‑year adjusted operating profit guidance to £52–56m, is in refinancing talks and plans a share buyback program once refinancing is completed. » More on de.investing.com

Historical dividends Dividends

All dividend metrics All metrics
In 2025, YouGov has already paid €0.11 in dividends. The last payout was in December 2025.

Financials

In the last quarter, YouGov had revenue of €235.84m and net profit of -€1.17m
(EUR) July 2026
YoY
Revenue 235.84m -
Gross profit 193.88m -
Net profit -1.17m -
EBITDA -3.27m -

Fundamentals

Metric Value
Market capitalization
€390.54m
Number of shares
117.01m
52-week high/low
€3.83 - €1.62
Dividend yield
3.11%
Dividends TTM
€0.11
Beta
1.41
P/E ratio
57.17
PEG ratio
-1.03
P/B ratio
1.74
P/S ratio
0.82

Company profile

YouGov plc provides online market research services in the United Kingdom, the United States, Germany, the Nordic countries, the Middle East, Mainland Europe, and the Asia Pacific. It operates through three divisions: Data Products, Data Services, and Custom Research. The Data Products division offers syndicated data products, which are available to clients on a subscription basis. The Data Services division provides clients with fast-turnaround services. The Custom Research division offers a range of quantitative and qualitative research services. The company is also involved in the software development and media production businesses, as well as provision of operations services. YouGov plc was founded in 2000 and is headquartered in London, the United Kingdom.

Name
YouGov
CEO
Stephan Shakespeare
Headquarters London, gl
United Kingdom
Website
Sector
Communication Services
Industry
Media
IPO
11/02/2021
Employees 3,119

Ticker symbols

Exchange Symbol
London Stock Exchange
YOU.L
Pnk
YUGVF
Frankfurt
Y1G.F
Düsseldorf
Y1G.DU
London
YOU.L
München
Y1G.MU
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