Bjorn Borg AB

Björn Borg reported a 12% year‑over‑year revenue decline in Q2 2026, ending a streak of 25 consecutive quarters of growth. At the same time, gross margin increased by 5.6 percentage points and operating profit improved by 11%, supported by e‑commerce growth (+17%) and high advertising efficiency. Management called the weak wholesale business a “big disappointment,” but plans to continue investing in growth and is targeting 10% revenue growth and an EBIT margin of at least 10%. The stock fell about 4% to $63.40 but remains above its 52‑week low; balance sheet metrics and dividend payout remain robust. » More on de.investing.com