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Porsche unveils strategy "Sportwagenschmiede '35" with massive cost cuts and focus on combustion engines
Porsche presents the "Sportwagenschmiede '35" strategy: significant cost reductions across all areas, shared platforms with Audi and fewer model variants to boost efficiency and margins. Sales in China are to fall to below 15 percent, while the US will be expanded as a growth market. Product policy: two-thirds of vehicles are to be combustion-engine cars again, the 911 will remain an ICE, the 718 will be fully electric. Headcount is to be reduced by around 25–30 percent in the medium term; target return is 10–15 percent with €41–45 billion in revenue and a minimum 50 percent dividend payout ratio. » More on manager-magazin.de
Porsche announces strategic realignment with focus on high‑margin vehicles
Porsche plans to cut costs in the coming years and concentrate more on vehicles with particularly high margins to boost profitability. The MDAX listing showed strong volatility in early trading, but most recently a slight gain of 0.6 percent. The announcement comes against the backdrop of cautious investor sentiment ahead of the quarterly reporting season. » More on finanzen.net
Porsche bets on fewer cars, higher prices and more exclusivity
Porsche is making a strategic shift: the group plans to build fewer vehicles in future, charge higher prices and position its model range more exclusively. The 911 will remain as an internal-combustion model, while the company is moving away from key ideas of recent years. Under new leadership from Michael Leiters, this realignment is seen as a risky wager on the company’s future direction and profitability. » More on welt.de
Historical dividends Dividends
All dividend metrics All metricsFinancials
| (EUR) | June 2026 | YoY |
|---|---|---|
| Revenue | 516M | 65.78% |
| Gross profit | 515M | 65.85% |
| Net profit | -1.3B | 191.26% |
| EBITDA | -1.23B | 180.58% |
Fundamentals
| Metric | Value |
|---|---|
Market capitalization | €7.51B |
Number of shares | 306.25M |
52-week high/low | €41.52 - €24.29 |
Dividend yield | 6.15% |
Dividends TTM | €1.51 |
Beta | 0.96 |
P/E ratio | -6.57 |
PEG ratio | 0.02 |
P/B ratio | 0.21 |
P/S ratio | 3.93 |
Company profile
Die Porsche Automobil Holding SE ist über ihre Tochtergesellschaften weltweit als Automobilhersteller tätig. Sie ist in zwei Segmenten tätig, PSE und Intelligente Transportsysteme. Das Unternehmen bietet Motorräder, Kleinwagen und Luxusfahrzeuge sowie Nutzfahrzeuge wie Pick-ups, Busse und schwere Lkw unter den Markennamen Volkswagen, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Scania und MAN an. Darüber hinaus entwickelt das Unternehmen Softwarelösungen für die Transportlogistik sowie die Verkehrsplanung und -steuerung und bietet Händler- und Kundenfinanzierung, Leasing, Bankgeschäfte, Versicherungen, Flottenmanagement und Mobilitätsdienstleistungen an. Porsche hat mit ABB eine Vereinbarung zur Entwicklung eines Hochleistungsladegeräts für seine Elektrofahrzeuge in Japan getroffen. Das Unternehmen war früher als Dr. Ing. h.c. F. Porsche Aktiengesellschaft bekannt und änderte im November 2007 seinen Namen in Porsche Automobil Holding SE. Der Hauptsitz der Porsche Automobil Holding SE befindet sich in Stuttgart, Deutschland.
| Name | Porsche Holding SE |
| CEO | Michael Hugo Leiters |
| Headquarters | Stuttgart,
bw Germany |
| Website | |
| Sector | Consumer Discretionary |
| Industry | Automobiles |
| IPO | 09/12/2017 |
| Employees | 48 |
Ticker symbols
| Exchange | Symbol |
|---|---|
XETRA | PAH3.DE |
Pnk | POAHF |
Wse | PSHE.WA |
Frankfurt | PAH3.F |
DĂĽsseldorf | PAH3.DU |
Hamburg | PAH3.HM |
Milan | 1PAH.MI |
London | 0JHU.L |
SIX | PAH3.SW |
MĂĽnchen | PAH3.MU |
Wien | PAH3.VI |