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Forecast
The analysts' average price target is €2.48 (-32.79%). The median is €1.29 (-65.04%).
| Buy |
4 |
| Hold |
9 |
| Sell |
1 |
News Go to news feed
Purple Innovation misses Q1 2026 forecasts — stock falls in premarket trading
Purple Innovation reported an adjusted loss of $0.13 per share for Q1 2026 (expectation: -$0.08) and revenue of $95.7 million versus expected $120.7 million. Gross margin fell to 36.8%; management attributed this to strategic investments and higher manufacturing overhead. The stock fell about 9.9% premarket to $0.58. The company expects margins to normalize around mid to the second half of 2026 and is pursuing gradual operational improvements. » More on de.investing.com
Purple Innovation beats Q4 forecasts, stock rises in premarket
Purple Innovation reported Q4 2025 revenue of $140.7 million (+9.1% y/y) and an adjusted loss per share of $0.02, well above the consensus expectation of -$0.04. Adjusted EBITDA improved to $8.8 million, and operating expenses fell 2.9% versus the prior year. The stock rose 5.86% in premarket trading. For 2026 the company expects revenue of $500–520 million and adjusted EBITDA of $20–30 million. » More on de.investing.com
Purple Innovation improves margins after Q3 and raises full-year guidance
Purple Innovation reported Q3 2025 revenue of $118.8 million, a markedly improved gross margin of 42.8% and an adjusted net loss of $8.6 million. Adjusted EBITDA swung to $0.2 million and cash and equivalents stood at $32.4 million. The stock rose about 3.9% in after-hours trading; the company announced full-year revenue guidance of $465–485 million and adjusted EBITDA between break-even and $10 million. Management emphasizes sustained margin strength and an e-commerce focus, but notes risks from continuing losses, weakness in the DTC channel and only a stabilizing market environment. » More on de.investing.com
Historical dividends Dividends
All dividend metrics All metricsFinancials
| (EUR) | Jun 2026 | |
|---|---|---|
| Revenue | 86.11M | 3.44% |
| Gross profit | 38.92M | 21.72% |
| Net profit | -2.83M | 80.77% |
| EBITDA | 11.82M | 376.95% |
Fundamentals
| Metric | Value |
|---|---|
Market capitalization | €16.07M |
Number of shares | 4.35M |
52-week high/low | €24.80 - €3.67 |
| Dividends | No |
Beta | 1.47 |
P/E ratio | -0.38 |
PEG ratio | -0.01 |
P/B ratio | -0.29 |
P/S ratio | 0.04 |
Company profile
Purple Innovation, Inc. entwirft und fertigt Matratzen, Kissen und Polsterungen. Das Unternehmen bietet auch Lattenroste, Fundamente, Laken, Matratzenschoner, Bettrahmen, Sitzkissen, Gewichtsdecken und Bettdecken sowie Betten für Haustiere an. Das Unternehmen vermarktet und verkauft seine Produkte über seine E-Commerce-Online-Kanäle, den stationären Großhandel und Online-Drittanbieter sowie über Purple-Einzelhandelsausstellungsräume. Das Unternehmen wurde im Jahr 2010 gegründet und hat seinen Hauptsitz in Lehi, Utah.
| Name | PURPLE INNOVATION DL-0001 |
| CEO | Rob DeMartini |
| Headquarters | Lehi,
ut USA |
| Website | |
| Sector | Consumer Discretionary |
| Industry | Household Durables |
| IPO | 10/29/2015 |
| Employees | 1,100 |
Ticker symbols
| Exchange | Symbol |
|---|---|
NASDAQ | PRPL |
Discover assets
Shareholders of PURPLE INNOVATION DL-0001 also invest in the following assets




