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Forecast

The analysts' average price target is €21.42 (-4.80%). The median is €19.28 (-14.31%).

Buy
  11
Hold
  5
Sell
  0

  • Sony to end production of PlayStation discs as gaming shifts to digital

    Sony plans to stop producing physical PlayStation game discs, a move highlighted alongside Microsoft’s push to digitize games and industry-wide decline of physical media. The shift aims to improve business economics but will alter how players buy, share and consume games. The discussion also touches on related consumer tech topics like leaked iPhone 18 Pro details and upcoming OpenAI hardware. » More on theverge.com


  • Sony to switch Playstation games entirely to digital distribution from 2028

    From 2028 Sony will no longer release new games for Playstation consoles on physical media such as discs, relying exclusively on downloads and digital distribution channels. The company says about 80 percent of PS5 games are already sold digitally; announced titles like GTA VI will be download-only. Games already released and all titles up to 2028 will remain available in all formats, while Sony will close the download stores for PS3 and PS Vita by mid next year. » More on finanzen.net


  • Sony raises PS5 prices as AI-driven chip and memory shortages push up console costs

    Sony increased PS5 prices amid a broader industry move driven by soaring demand for semiconductors and DRAM from AI datacentres. Major memory suppliers Samsung, SK Hynix and Micron have constrained supply, pushing component prices sharply higher and reducing factory capacity until at least 2028. The cost pressure has hurt hardware sales and is likely to keep next-generation console prices elevated, with analysts warning PlayStation 6 could retail near $1,000. » More on theguardian.com

Historical dividends Dividends

All dividend metrics All metrics
In 2026, SONY (ADR) has already paid €0.0677 in dividends. The last payout was in June.

Financials

In the last quarter, SONY (ADR) had revenue of €15.29B and net profit of €1.84B
(EUR) June 2026
YoY
Revenue 15.29B 1.15%
Gross profit 5.61B 12.34%
Net profit 1.84B 31.89%
EBITDA 4.05B 3.07%

Fundamentals

Metric Value
Market capitalization
€132.59B
Number of shares
5.87B
52-week high/low
€27.08 - €17.24
Dividend yield
0.60%
Dividends TTM
€0.14
Beta
0.74
P/E ratio
-107.70
PEG ratio
0.96
P/B ratio
2.79
P/S ratio
1.83

Company profile

Sony Group Corporation designs, develops, produces, and sells electronic equipment, instruments, and devices for the consumer, professional, and industrial markets worldwide. The company distributes software titles and add-on content through digital networks; network services related to game, video, and music content; and home and portable game consoles, packaged software, and peripheral devices. It also develops, produces, markets, and distributes recorded music; publishes music; and produces and distributes animation titles, game applications based on animation titles, and various services for music and visual products. In addition, the company produces, acquires, and distributes live-action and animated motion pictures for theatrical release, as well as scripted and animated series, unscripted reality or light entertainment, daytime serials, game shows, television movies, and miniseries and other television programs; operates a visual effects and animation unit; manages a studio facility; and operates television and digital networks, and post-production facilities. Further, it researches, develops, designs, produces, markets, distributes, sells, and services televisions, and video and sound products; interchangeable lens, compact digital, and consumer and professional video cameras; projectors and medical equipment; mobile phones, tablets, accessories, and applications; and metal oxide semiconductor image sensors, charge-coupled devices, large-scale integration systems, and other semiconductors. Additionally, it offers Internet broadband network services; creates and distributes content for PCs and mobile phones; and provides life and non-life insurance, banking, and other services, as well as batteries, recording media, and storage media products. The company was formerly known as Sony Corporation and changed its name to Sony Group Corporation in April 2021. Sony Group Corporation was incorporated in 1946 and is headquartered in Tokyo, Japan.

Name
SONY (ADR)
CEO
Hiroki Totoki
Headquarters Tokyo, ty
Japan
Website
Sector
Consumer Discretionary
Industry
Household Durables
IPO
02/21/1973
Employees 94,900

Ticker symbols

Exchange Symbol
NYSE
SONY
Frankfurt
SONA.F
DĂĽsseldorf
SONA.DU
London
0L83.L
MĂĽnchen
SONA.MU
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