Celsius Holdings

Deutsche Bank analyst Steve Powers has downgraded Celsius Holdings from "Buy" to "Hold", citing continued weakness in core brands and missed revenue and profitability expectations through the second quarter of 2026. The price target was simultaneously raised from $30 to $35. Powers does not expect a sustainable recovery of the core brand before fiscal 2027 and sees the path to stable mid-single-digit growth as more protracted. Celsius shares fell about 5.1% in premarket trading. » Plus sur de.investing.com

Celsius Holdings trades near a 52-week low with a market cap of about $7 billion after a 39% YTD decline while commanding roughly 20% of the U.S. energy drink market. PepsiCo, which distributes Celsius and holds an ~11% stake, is the most natural potential acquirer, while Coca-Cola faces distribution conflicts and a Monster bid would raise antitrust concerns. Rockstar founder Russ Savage disclosed a 4.7% stake and pressed for CEO changes, fueling speculation that private equity or a strategic buyer could pursue a take-private transaction. » Plus sur finance.yahoo.com

The Celsius share price jumped about 11.1% intraday after Russ Savage, founder of Rockstar Energy, disclosed he holds roughly 12 million shares (around 4.7%) and demanded the removal of CEO John Fieldly. Savage positioned himself as a potential successor, criticized excessive management layers and lack of accountability, and warned of losing important shelf space. The rally follows a sharp sell-off after disappointing Q2 results in which adjusted EPS and revenue missed expectations and the core brand reported sales declines. Several analysts subsequently cut price targets and ratings, but the active involvement of an industry insider helped spur a short-term recovery. » Plus sur de.investing.com