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Adidas sees moderate growth; Deckers cuts HOKA forecast and signals US discount pressure
Adidas grew by 7–9% in the summer quarter on a currency‑adjusted basis, but thus fell short of its full‑year target. Rival brand HOKA (Deckers) reported weaker demand for models and a price war in the US, prompting Deckers to lower its sales forecast. Analysts view the HOKA slowdown as brand‑specific, but weaker US demand and discount pressure point to broader risks for full‑price strategies. Adidas will publish final quarterly figures on Oct. 29, which will show whether the company can withstand the US discount pressure. » Altro su deraktionaer.de
Adidas raises operating profit forecast after record quarter and customs duty refund
Adidas increases its 2026 operating profit forecast by €200 million to around €2.5 billion. The company received roughly €200 million in US import duties back after a court ruled them unlawful. In the third quarter, revenue rose nine percent to €7.25 billion (currency-adjusted +7%) and operating profit climbed 37% to €1.01 billion, the highest quarterly profit in the company’s history. » Altro su n-tv.de
Dax rises above 100-day line thanks to AI stocks and Adidas
The Dax climbed about 1 percent on Wednesday to 25,552 points, returning above its 100-day moving average. Drivers were strong AI and tech stocks such as Infineon and recoveries at Siemens, supported by positive U.S. news on SpaceX and Super Micro. Adidas gained after better key figures and an increased profit forecast, breaking the technical mark at €160. Investment announcements in the real estate sector (Grand City/LEG) and an upward revision at Jenoptik also provided support; Fresenius Medical Care came under pressure due to U.S. reform plans. » Altro su finanzen.net
Dividendi storici Dividendi
Tutte le metriche sui dividendi Tutte le metricheDati finanziari dell'azienda
| (EUR) | giugno 2026 | YoY |
|---|---|---|
| Ricavi | 6,73 Mld | 13,12% |
| Utile lordo | 3,54 Mld | 15,05% |
| Utile netto | 355 Mln | 3,79% |
| EBITDA | 876 Mln | 5,16% |
Dati fondamentali
| Metrica | Valore |
|---|---|
Capitalizzazione di mercato | 27,73 Mld € |
Numero di azioni | 175,06 Mln |
Massimo/minimo a 52 settimane | 200,79 € - 130,74 € |
Rendimento da dividendo | 1,75% |
Dividendi TTM | 2,80 € |
Beta | 1,21 |
Rapporto P/E | 20,32 |
Rapporto PEG | 1,34 |
Rapporto P/B | 5,01 |
Rapporto P/S | 1,06 |
Profilo aziendale
adidas AG, insieme alle sue controllate, progetta, sviluppa, distribuisce e commercializza in tutto il mondo prodotti sportivi e di lifestyle sportivo. Offre calzature; abbigliamento; e accessori e attrezzatura, come borse e palloni con il marchio adidas. Vende i propri prodotti tramite circa 2.200 negozi al dettaglio di proprietà; negozi in franchising monomarca e shop-in-shop; e il canale all'ingrosso e i propri canali di e-commerce. La società era precedentemente nota come adidas-Salomon AG e ha cambiato denominazione in adidas AG nel giugno 2006. adidas AG è stata fondata nel 1920 e ha sede a Herzogenaurach, in Germania.
| Nome | adidas |
| CEO | Bjorn Gulden |
| Sede centrale | Herzogenaurach,
bv Germania |
| Sito web | |
| Settore | Beni voluttuari |
| Industria | Tessili, abbigliamento e beni di lusso |
| Quotazione in borsa | 24/06/1998 |
| Dipendenti | 64.938 |
Simboli di borsa
| Borsa | Simbolo |
|---|---|
Pnk | ADDDF |
XETRA | ADS.F |
XETRA | ADS.DE |
Frankfurt | ADS.F |
Düsseldorf | ADS.DU |
Hamburg | ADS.HM |
Milan | 1ADS.MI |
London | 0OLD.L |
SIX | ADSEUR.SW |
München | ADS.MU |
Wien | ADS.VI |
Warschau | ADS.WA |