HubSpot

At DMEXCO HubSpot introduced agents like Breeze and the Agent Hub that derive campaigns from goals, trigger customer outreach, and can control media and content via MCP interfaces. Industry-wide standards such as MCP, AdCP and AAMP are pushing agent integration forward so assistant systems can use data and tools from different providers. Market data from OVK and BVDW show strong growth in digital advertising, especially in video and programmatic buys, while the open web struggles to agree on common interfaces. » Altro su heise.de

CEO Yamini Rangan outlined at the Goldman Sachs Conference the shift from pure software features to an AI platform that delivers work outcomes directly. HubSpot is seeing strong growth in agent-based use cases (reach >55%, depth of use +300%) and offers connectors to OpenAI, Anthropic and Google, but remains model-neutral. Longer trial periods are slowing new customer acquisition in the short term, but are intended to build trust and increase conversion over time. The company is focusing on omnichannel marketing and expects the AI transformation to improve gross margin in the medium term. » Altro su de.investing.com

HubSpot beat adjusted EPS ($3.26) and revenue ($911.7m) in Q2 2026, but lowered its full-year revenue forecast to about $3.68bn and gave a weaker Q3 revenue guide of roughly $924.5m. The company added a net 7,000 new customers, well below its own target range, raising investor concerns about growth. CEO Yamini Rangan announced adjustments to products, pricing and go-to-market efforts to accelerate the AI-first strategy, signaling short-term execution risks that triggered the sell-off. » Altro su de.investing.com