Baozun Inc (A) (spons. ADRs)

SHANGHAI , April 23, 2025 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", "we" or the "Company"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced the release of its 2024 Annual Sustainability Report (the "Sustainability Report"), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance. Baozun integrates sustainability into both daily operations and long-term strategic planning, consistently fostering a low-carbon ecosystem, advancing AI-driven innovation, and cultivating a caring and inclusive workplace.» Mehr auf prnewswire.com

SHANGHAI , April 23, 2025 /PRNewswire/ --  Dear Shareholders: On behalf of the Board of Directors and the management team at Baozun, I would like to express our deepest appreciation for your continued support and trust — especially during a year marked by global volatility and uncertainty across capital markets. Adapting to a Changing Environment In response to a rapidly shifting macroeconomic and digital landscape, Baozun continued its strategic transformation in 2024 to stay agile, competitive, and future-ready.» Mehr auf prnewswire.com

I maintain a buy rating on BZUN with a 1-year price target of $3.38, presenting over 16% upside from the current price of $2.9. Baozun's fundamentals are improving, with revenue growth, net margin, and operating cash flow all expanding YoY, signaling potential undervaluation post-correction. The omnichannel store operation strategy is key to driving growth, with significant gains in apparel and sportswear categories, despite a weak consumer environment in China.» Mehr auf seekingalpha.com