Elevate Uranium

Auburn University added high-priced premium seating and clubs that quickly sold out to help cover rising costs from a new NCAA settlement allowing schools to pay athletes up to $20.5 million. Other programs are following suit with loge boxes, suites and major stadium renovations as athletic departments seek immediate revenue amid mounting budget pressures. Firms like Elevate and hospitality provider On Location are pitching monetization strategies and capital to help universities maximize premium inventory. » More on forbes.com

Valencia CF has appointed US consultancy Elevate Sports to commercialize naming rights for its new Nou Mestalla stadium as part of broader revenue plans ahead of a projected 2027 move. The club cited the partnership as a decisive step to align with global partners and boost resources, pointing to previous stadium deals like Barcelona's Spotify Camp Nou and Atlético Madrid’s Riyadh Air Metropolitano as examples. Construction resumed in January and the venue could be a candidate for the 2030 World Cup while the team seeks better on-field results this season. » More on forbes.com