NIKE INC. CDR(REG.S) Aktie

Despite a short-term boost from the soccer World Cup, Nike reports overall weak demand in the sporting goods market. Chief financial officer Matthew Friend said customers are under pressure worldwide and the company does not expect sentiment to improve over the next six months. Risks such as the Iran war and rising oil prices could further affect consumer behavior, after which the stock fell. » More on finanzen.net

Nike issued a weak revenue forecast for the first fiscal quarter 2026/27, expecting a low- to mid-single-digit revenue decline through the end of August, thereby surpassing the consensus estimate. CFO Matthew Friend spoke of an "increasingly challenging business environment," which heavily weighed on Nike shares in premarket trading and also pressured Adidas and Puma. Analysts, however, point out that reduced inventories in China and strong growth in running shoes could have positive effects for Adidas and Puma. » More on de.investing.com

Jim Cramer said NIKE is struggling as athleisure demand cools and competition and stale products weigh on results. In the latest quarter revenue fell 3% on a currency‑neutral basis, direct revenue was down 7%, NIKE Digital fell 9%, Converse plunged 35%, and gross margin declined 130 basis points to 40.2%. CEO Elliott Hill is pursuing a turnaround but progress has been slower than expected and the shares trade at about 24 times earnings. » More on finance.yahoo.com