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Saga records higher cruise revenues after strong bookings, warns of Middle East conflict fallout
Saga reported higher revenues in its ocean and river cruise businesses for the first half, driven by increased daily rates, and beat booking expectations. The newly restructured insurance business exceeded initial targets and triggered a £10.5 million payment; the partnership is with Ageas. The company warned that full-year passenger numbers could fall slightly because of the Middle East conflict but reiterated its annual guidance; the shares fell around 1%. » More on de.investing.com
Saga on growth path after 19% profit jump – shares rise sharply
For the year ended 31 January 2026, Saga reported adjusted profit before tax of £44.2m (+19%), a reduction in net debt to £499.5m and a share reaction of +11.5%. The travel business was the main driver, with strong margin improvements in ocean and river cruises; the insurance distribution model benefited from the partnership with Ageas after the sale of the underwriting business. Operating EBITDA, revenue and operating cash flow increased significantly, and leverage improved to 3.7x. Management confirms its medium‑term target of at least £100m adjusted pre‑tax profit and leverage below 2.0x by January 2030, but notes macro and market risks. » More on de.investing.com
Saga criticised for poor communication over home insurance cover withdrawal
Saga failed to inform a customer about the withdrawal of home insurance cover by its underwriter RSA, leaving the customer struggling to find alternative coverage during an ongoing subsidence claim. The customer eventually secured expensive specialist insurance after significant stress, while Saga apologised and offered £100 compensation. The incident highlights concerns about Saga's handling of vulnerable customers, especially given its target demographic. » More on theguardian.com
Historical dividends Dividends
All dividend metrics All metricsFinancials
| (EUR) | July 2026 | YoY |
|---|---|---|
| Revenue | 429.49M | - |
| Gross profit | 213.75M | - |
| Net profit | 34.36M | - |
| EBITDA | 97.58M | - |
Fundamentals
| Metric | Value |
|---|---|
Market capitalization | €1.57B |
Number of shares | 145.39M |
52-week high/low | €10.98 - €2.80 |
| Dividends | No |
Beta | 1.96 |
P/E ratio | 55.19 |
PEG ratio | 0.20 |
P/B ratio | 10.48 |
P/S ratio | 1.88 |
Company profile
Saga plc provides general insurance, package and cruise holidays, and personal finance products and services in the United Kingdom. The company operates in three segments: Insurance, Travel, and Other Businesses and Central Costs. It offers car, home, health, travel, landlord, boat, motorhome, caravan, pet, personal accident, breakdown cover, building, content, renter, holiday, and holiday home insurance. The company also operates and delivers package tours and cruise holiday products; and provides equity release and care funding advice, savings accounts, credit cards, and wealth management services, as well as shares ISA and share dealing services. In addition, it offers mailing house services; retirement benefit schemes; and publishes Saga Magazine, as well as repairs automotive vehicles. The company was formerly known as Saga Limited and changed its name to Saga plc in May 2014. The company was founded in 1950 and is headquartered in Folkestone, the United Kingdom.
| Name | Saga |
| CEO | Michael Robert Hazell |
| Headquarters | London,
gl United Kingdom |
| Website | |
| IPO | 05/23/2014 |
| Employees | 2,936 |
Deep Dive
Ticker symbols
| Exchange | Symbol |
|---|---|
London Stock Exchange | SAGA.L |
Pnk | SGPLF |
Frankfurt | 65J.F |
Düsseldorf | 65J.DU |
London | SAGA.L |
München | 65J.MU |