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24/7 Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque marketing. There’s a balance between print and television ads with questionable slogans. Also: Are You On Track to Retire? Take This Quiz and Find Out (Sponsored) While we would all love to live in a world of the “Mad Men” television show where every marketer is incredibly wise, this isn’t always the case. Of course, every good advertising campaign starts with good intentions, but sometimes, even well-intentioned slogans can be wildly questionable. This is exactly the case with all of the slogans mentioned here. Unfortunately, sometimes marketing slogans made in a room with just a few people are better off having never made it into the hands of consumers. 16. “Touching Is Good” Nintendo’s slogan for its DS console was poorly received. Rolled out as part of a marketing campaign promoting its new Nintendo DS video game console, Nintendo didn’t think through this slogan. As part of a $40 million campaign highlighting the device’s launch, Nintendo’s hope to come off as edgy was just creepy. 15. “The Perfect Beer for Removing ‘No’ From Your Vocabulary for The Night” Bud Light apologized for its ad campaign, which people quickly complained about. Bud Light launched the ad as part of its “UpForWhatever” campaign to help people experience new things. Of course, it wasn’t interpreted in the way the company intended, and instead, Bud Light was assaulted with complaints that the ad promoted sexual assault. 14. “If It Doesn’t Get All Over the Place, It Doesn’t Belong In Your Face” Carl’s Jr wanted to use sex to sell its hamburgers. Introduced in the mid-1990s by fast food restaurant Carl’s Jr., the slogan was used by the company to sell itself through sex. The ads supporting the slogan showed young and attractive singles eating hamburgers with food spilling all over them. Surprisingly, Carl’s Jr. doubled down on the ad when people complained and told them to watch PBS. 13. “This Mother’s Day, Get Back To The Job That Really Matters” Proctor and Gamble is not the company you’d expect to launch a terrible slogan. A 2011 print ad by Proctor and Gamble was undeniably sexist. Even though the world knew the ad was sexist, there were mixed opinions on what it meant to imply. Ultimately, most people landed on this ad promoting teaching your daughter her place in society is to clean up after a man. 12. “Spike Your Best Friend’s Eggnog When They’re Not Looking” Bloomingdale’s mailed a catalog with a terrible slogan. Created by high-end clothing retailer Bloomingdales, this slogan was included in the company’s 2015 Christmas catalog. Accusations were swift that the ad encouraged date rape forcing Bloomingdale’s to apologize. 11. “Look Like a Girl, Act Like a Lady, Think Like a Man, Work Like a Boss” Bic pens are wildly popular but this slogan, not so much. Created by pen manufacturer Bic, this South African slogan celebrating Women’s Day was understandably poorly received. The company posted the ad on its Facebook page and quickly deleted it after the ad received an influx of complaints about the language. 10. “She Can Have a Tummy…And Still Look Yummy!” What horrible language, even for the 1950s. This is a print marketing ad for the Chubette clothing line in 1957. There is just so much wrong with it. It’s impossible to imagine how this slogan got approved, thankfully, before the age of social media. The goal was to promote slim-fitting clothes for girls ages 6-16, but wow, just wow. 9. “The More You Play With It, The Harder It Gets” Sega was well known for its daring ad campaigns. Aimed at the UK market, Sega released several print ads advertising its Mega Drive (Genesis) video game console. This language, even from a company known for bold marketing, no doubt pushed well past the line, but it was never pulled, and Sega never responded to any controversy. 8. “Perfect Body” Victoria’s Secret has learned its lesson with this slogan. In 2014, Victoria’s Secret saw its new “Perfect Body” campaign erupt into a social media firestorm. The slogan accompanied an ad with ten very thin models, and the pushback of the ad came fast and furious. The company quickly changed the online ad to read “A Body for Every Body.” 7. “More Doctors Smoke Camels Than Any Other Cigarette” Camel claimed that doctors were approving its cigarettes. During a time when the dangers of smoking weren’t truly well known, Camel promoted itself in print ads with this now incredibly misleading saying. Of course, the doctors in the ads were not real, and it’s impossible to imagine a world where any doctor would ever promote such a habit. 6. “Dieting Doesn’t Work, Weight Watchers Does.” I don’t know how Weight Watchers approved this slogan. There is no question that Weight Watchers has successfully helped people lose weight, but this time, it had to lose a campaign slogan quickly. The hope was to promote Weight Watchers as the ideal diet choice, but the ad was perceived as ridiculous since the brand and dieting are so closely aligned. 5. “You Can Never Be Too Thin” Pretzel Crisp’s effort to be crafty fell very flat. What sounds like an ad from the 1960s was actually from a 2010 Good Housekeeping magazine. Pretzel Crisps, a popular pretzel snack, attempted to fat-shame the population with the slogan “You can never be too thin.” To no one’s surprise, the ad was quickly pulled. 4. “It’s Not For Women” Dr. Pepper sure wished it could take back this slogan. Somehow, the team at Dr. Pepper approved this slogan in 2011, which, unsurprisingly, was only short-lived. The drink, Dr. Pepper Ten, was intended to focus on a male audience, but what was intended as irony came off as sexist and was pulled after receiving national attention. 3. “White Is Purity” Nivea quickly took down this slogan. It’s almost impossible to think of how the marketing department at Nivea’s Middle East business approved this slogan. Created in support of a new spray deodorant, it was said to reference the whole “invisible” deodorant idea that won’t stain your clothes. Of course, it came off as racist, and other Nivea branches, like inside the US, had to distance themselves from the event. 2. “Cheat On Your Girlfriend, Not Your Workout” Reebok quickly backtracked on this German ad. Debuted in Germany by Reebook, this campaign slogan was unsurprisingly short-lived. Reebok was accused of being both sexist and misogynistic and even lacking an understanding of its female audience. The company was forced to remark that it did not condone “cheating in any way.” 1. “Coolest Monkey In The Jungle” Shockingly, H&M approved this slogan. What seems like a good ad for a zoo was actually an advertising campaign from popular clothing retailer H&M. Released in 2018, the slogan itself doesn’t appear to have much wrong until you realize it’s alongside a young child model of African-American male descent. As “monkey” is considered a racial epithet, H&M apologized for the ad and pulled any clothing that included the language. Get Ready To Retire (Sponsored) Start by taking a quick retirement quiz from SmartAsset that will match you with up to 3 financial advisors that serve your area and beyond in 5 minutes, or less. Each advisor has been vetted by SmartAsset and is held to a fiduciary standard to act in your best interests. Here’s how it works: 1. Answer SmartAsset advisor match quiz 2. Review your pre-screened matches at your leisure. Check out the advisors’ profiles. 3. Speak with advisors at no cost to you. Have an introductory call on the phone or introduction in person and choose whom to work with in the future Get started right here. The post The Most Seriously Questionable Advertising Slogans of the Past appeared first on 24/7 Wall St..» Mehr auf 247wallst.com

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